By Chris Fernandez   |   May 19, 2010   |   Comments 1

(Read Time: 10 Minutes)

(Today I wanted to pass along a fitness marketing guest post from my good friend Fit Jerk…ok, that’s not his real name, but he’s developed a bit of a cult following online through his blog, his training style and philosophies, and his incredible personality.

I will warn you ahead of time: Mr. Jerk can be exactly that…a bit of a jerk! So reader beware.

But I thought it was important to show you how he keeps his clients happy in his personal training business, supplements his income through his fitness blog, and generally speaking, lives a kick-ass lifestyle being a fitness entrepreneur!

I am proud to have Mr. Jerk in the System 5 Inner Circle as he fully represents what is possible when you bring together your passion for working out and health and fitness, while discovering your niche and catering to it. Enjoy!) …Click to read more »

By Chris Fernandez   |   May 11, 2010   |   Comments 1

(Read Time: 20 Minutes)

Do you know how to write a fitness press release, or why you should be writing them all the time for your personal training, boot camp or fitness business?

I’m talking about ALL the time!

The problem is, most personal trainers have no clue — NONE — about how fitness press releases work, the reasons why they should be writing them all the time, and exactly how to create and distribute them for maximum effect and benefit to build their businesses.

How can creating and submitting a fitness press release further your marketing efforts, your business reach and increase the number personal training clients you get?

Well, like the human bodies that we train, a fitness marketing plan has a lot of parts.

While some parts of your personal training marketing do the heavy lifting, other parts of your marketing plan are there to support your current efforts or to perform a specific task.

Such as the fitness press release.

When activated properly, a press release can be a powerful and cost-effective part of your fitness marketing strategy — both online and off — and increase not only your credibility and exposure, but also your bottom line. …Click to read more »

By Chris Fernandez   |   May 4, 2010   |   Comments 3

(Read Time: 5 Minutes)

I gotta laugh…

You see, sometimes I am completely at a loss for words when I see a personal trainer or fitness business owner with some crappy vinyl decals on their car trying to attract clients.

What are these guys (and gals!) thinking?

So, for the last few weeks, I made sure to take some pictures of some good examples of how this sort of branding and marketing should be done if you are going to attempt it at all.

Oh, and I also threw in an absolutely hilarious picture that just cracked me up. …Click to read more »

By Chris Fernandez   |   April 13, 2010   |   Comments 3

We’ve all been there.

You’re training a client, or on the phone with a potential client, and something doesn’t quite feel right.

There’s something in the air, a vibe.

There’s been a shift in the relationship or interaction, and it is no longer as appropriate or professional as it once was.

Has this ever happened to you?

Has a client ever looked at you a certain way, said something a little “off”, been a little bit too friendly?

Have you ever gotten that strange initial phone call from a “potential client” asking if you are “open minded” and if you offer “full service”? …Click to read more »

By Chris Fernandez   |   March 29, 2010   |   Comments 1

I helped Laura see her true potential and her first book is only the beginning of her empire!

(Read/Watch Time: 15 Minutes)

One of the single largest determining factors in your success as a personal trainer lies in getting a coach or mentor to help you when times are tough, or when you simply are at a crossroads in your career and don’t know what to do or how to take your business or income to the next level.

I personally have coaches and mentors and people that I bounce ideas off of all the time. Without them, I wouldn’t be anywhere near where I am today, or gotten there as fast.

In fact, every single successful entrepreneur has at least 1 and usually many mentors, including some of the largest names in business and marketing out there.

Not one successful business person has ever made it to the top without someone else helping them, showing them the way, pushing them when times were tough, or making that one killer suggestion, remark or introduction that forever changed their lives and businesses.

So too it must be in your personal training and fitness business.

If you don’t have mentors and coaches that push you to another level, you are taking the long slow road to success and might not ever get there at all! …Click to read more »

By Chris Fernandez   |   March 16, 2010   |   Comments 1

One of the ways to increase your fitness business search engine ranking is by making sure that you list your personal training website on as many human edited directories as possible.

These directories are patrolled and updated by human beings, unlike the search algorithms that are commonly used with most search engines, and therefore the big boys like Google, Yahoo and Bing often place a much higher value on links coming from directories.

This is especially useful to your fitness business because a link from one of these websites, both free and paid, can greatly increase your overall search engine “juice” and lead to higher rankings for all of your pages and the credibility of  your website, which leads to higher traffic and more clients.

In this post I’m going to explain why you need to submit your personal training,  boot camp or fitness business to these directories, which directories you should submit to, how long it will take for the results to show up, and how much it will cost you if anything. …Click to read more »

By Chris Fernandez   |   March 3, 2010   |   Comments 3

(Read/Listen Time: 15 minutes)

Have you ever wanted to run your boot camp or group personal training classes at a studio, gym or other facility but felt that it wouldn’t be a good fit for you or them because they also ran or hosted boot camp classes?

Well, today I wanted to share with you a special joint venture script and audio recording that I did where I not only show you how you can partner with ANY facility that already runs their own boot camp, but even have them run your boot camp for you!

I also go into how these types of deals — and what might at first appear to not be a good fit — are actually times when you need to dig deep, and rely on my 3 “P’s” for creating a successful fitness business and overcoming any obstacle that is in your way.

Here’s what’s in this post:

• How I use the 3 “P’s” (Passion, Persistence, Perseverance) in my personal training, boot camp, and fitness marketing businesses.
• A KILLER way that you can partner with a gym, health club, fitness center, CrossFit box or other personal training facility to run your boot camp or have THEM run your boot camp for you!
• A FREE, done-for-you, boot camp joint venture script to give you some ideas on how you can partner with local gyms and studios even if they already run a boot camp out of their facilities! …Click to read more »

By Chris Fernandez   |   February 28, 2010   |   Comments 0

(Read/Watch Time: 8 Minutes)

I have something interesting, or rather gross — it all depends on how you look at it I guess — that I went through late last week.

I got braces…and had a front tooth removed.

And at the same time, I overcame a limiting belief in my mind about what that meant for me as a businessman, personal trainer, fitness business owner, and Internet marketer…

I mean, what would people think?

How would I talk?

How would my braces look?

All sorts of stuff was going through my mind, and none of it was EMPOWERING or REASSURING…

Rather it was all negative and counterproductive…

Well, I wanted to share a video with you about my journey on this little trip that I took through my own head, limiting beliefs, and how I eventually turned what could have been a very bad limiting belief and thought into action, power, and something very positive and that now I am extremely happy about.

I will warn you, there’s a really gross part in the video, but it’s rather short, and the rest is really fun.

Here you go:

So the next time you are looking at something in your life or fitness business — whether you are feeling intimidated because you’ve never run a boot camp before, or trained a client with a particular injury, or are nervous about going off  and starting a personal training business on your own — or something else in your mind focuses on the negative and stops you from doing what you know you have to do, remember that no matter what it is, all you have to do is reframe it and look at all the good that will come from that particular action or changing that negative thought into a more powerful and enlightening one.

I wasn’t too excited about getting my front tooth taken out and having a large gap in between my teeth, or my mouth being filled with wires for the next 2 years, but I turned it into some fun (sorry for the gross part in the video!) and can’t wait to show off my new mouth!

By Chris Fernandez   |   February 22, 2010   |   Comments 4

(Read/Watch Time: 40 minutes, 5 Minutes if you read my takeaways)

Click the banner to watch the video

If you’ve been following my blog and all of my mindset training for your personal training business for awhile now, you know that I am a big fan of Tony Robbins.

To me he is one of the most influential gurus that we have out there helping us overcome limiting beliefs and has inspired millions of people to change their lives and take action to get to where they want to be through a tried and true proven process that he developed through years of trial and error.

Tony’s passion for helping people live more fulfilling and passionate lives is so powerful that it exudes from every pore in his being, and is reflected in the way he does everything.

So today, because we all struggle with sticking to our true path in life, and sometimes we get derailed while trying to achieve what we really want for ourselves, I wanted to share a powerful video that is germane to us as personal trainers and for health and fitness in particular.

You’ll find out why in the video, so please take about 30 minutes of your day, sit down, relax and just enjoy a very motivating, powerful and inspirational video that will help to get your personal training, boot camp or fitness business mindset back on track and your career pointed in the right direction.

I learned a helluva lot from this video, and it really left me refreshed and renewed thinking about where things are headed with my own fitness marketing business, and I know it will do the same for you.

Here’s the video:

http://tonyrobbinstraining.com/468/new-year-new-life-2/

…Click to read more »

By Chris Fernandez   |   February 16, 2010   |   Comments 12

(Read Time: 15 Minutes)

So I’ve got a small secret to share with you.

For the last 3 months or so, I’ve been heavily involved in a boot camp business franchise that I started with a business partner.

Why?

Because I wanted to get my feet wet and learn more about this particular side of personal training so that I could better serve you and give you some killer tips, tactics and methods specifically for boot camp marketing.

My goal is to start with one boot camp franchise, and then expand all over my local area with many locations (which should be YOUR goal too by the way!) and in the mean time, become a boot camp marketing master to compliment my knowledge of fitness marketing and personal trainer marketing.

I’m still out there collecting data, assessing what does and doesn’t work and refining all of my system and techniques, but today I wanted to pass along an amazing bootcamp marketing tactic that I just thought of and can’t wait to implement because it’s going to explode my business, and it’s going to do the same for yours! …Click to read more »