How To Overdeliver To Keep Clients Coming Back For More

(Read Time: 10 Minutes)

(Today I wanted to pass along a fitness marketing guest post from my good friend Fit Jerk…ok, that’s not his real name, but he’s developed a bit of a cult following online through his blog, his training style and philosophies, and his incredible personality.

I will warn you ahead of time: Mr. Jerk can be exactly that…a bit of a jerk! So reader beware.

But I thought it was important to show you how he keeps his clients happy in his personal training business, supplements his income through his fitness blog, and generally speaking, lives a kick-ass lifestyle being a fitness entrepreneur!

I am proud to have Mr. Jerk in the System 5 Inner Circle as he fully represents what is possible when you bring together your passion for working out and health and fitness, while discovering your niche and catering to it. Enjoy!) …Click to read more »

Writing A Successful Fitness Press Release

(Read Time: 20 Minutes)

Do you know how to write a fitness press release, or why you should be writing them all the time for your personal training, boot camp or fitness business?

I’m talking about ALL the time!

The problem is, most personal trainers have no clue — NONE — about how fitness press releases work, the reasons why they should be writing them all the time, and exactly how to create and distribute them for maximum effect and benefit to build their businesses.

How can creating and submitting a fitness press release further your marketing efforts, your business reach and increase the number personal training clients you get?

Well, like the human bodies that we train, a fitness marketing plan has a lot of parts.

While some parts of your personal training marketing do the heavy lifting, other parts of your marketing plan are there to support your current efforts or to perform a specific task.

Such as the fitness press release.

When activated properly, a press release can be a powerful and cost-effective part of your fitness marketing strategy — both online and off — and increase not only your credibility and exposure, but also your bottom line. …Click to read more »

Are You Using Your Car or Truck To Attract Personal Training Clients?

(Read Time: 5 Minutes)

I gotta laugh…

You see, sometimes I am completely at a loss for words when I see a personal trainer or fitness business owner with some crappy vinyl decals on their car trying to attract clients.

What are these guys (and gals!) thinking?

So, for the last few weeks, I made sure to take some pictures of some good examples of how this sort of branding and marketing should be done if you are going to attempt it at all.

Oh, and I also threw in an absolutely hilarious picture that just cracked me up. …Click to read more »