Getting What You Want From Your Fitness Business

By Chris Fernandez   |  Comments 4

(Read/Watch Time: 40 minutes, 5 Minutes if you read my takeaways)

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If you’ve been following my blog and all of my mindset training for your personal training business for awhile now, you know that I am a big fan of Tony Robbins.

To me he is one of the most influential gurus that we have out there helping us overcome limiting beliefs and has inspired millions of people to change their lives and take action to get to where they want to be through a tried and true proven process that he developed through years of trial and error.

Tony’s passion for helping people live more fulfilling and passionate lives is so powerful that it exudes from every pore in his being, and is reflected in the way he does everything.

So today, because we all struggle with sticking to our true path in life, and sometimes we get derailed while trying to achieve what we really want for ourselves, I wanted to share a powerful video that is germane to us as personal trainers and for health and fitness in particular.

You’ll find out why in the video, so please take about 30 minutes of your day, sit down, relax and just enjoy a very motivating, powerful and inspirational video that will help to get your personal training, boot camp or fitness business mindset back on track and your career pointed in the right direction.

I learned a helluva lot from this video, and it really left me refreshed and renewed thinking about where things are headed with my own fitness marketing business, and I know it will do the same for you.

Here’s the video:

http://tonyrobbinstraining.com/468/new-year-new-life-2/

“Whatever you really want, wants don’t get met consistently, standards do.”

While watching the video, there are several key points and takeaways that I thought were extremely useful that I have taken the time to write down here along with where they are in the video.

Below are all the awesome things that we can use towards helping us and our clients to lead more fulfilling and successful lives, along with where in the video you’ll find these tidbits (minutes:seconds).

Getting What You Want From Your Fitness Business Takeaways:

• 95% of those that have made a New Year’s Resolution have broken them by Jan. 15th.
• The secret to real happiness is progress. (2:30)
• Change is automatic (happens all the time all around us whether we like it or not), but progress is not! (3:20)

Here’s how you get what you want in life and in your personal training business:

• First, visualize what you are going to get, not what you’re not going to get. (An amazing body, rather than losing 10 lbs., or not being able to eat out or drink, etc.) It has to be a compelling vision that pulls you towards it, not something you have to push yourself to do. (4:46)

Most “resolutions” fail because they are built on willpower and willpower never lasts because it’s not coming from inside of you, your passion that compels you to do something

• Second, aside from the compelling vision, you have to have strong enough reasons to pull you through when the going gets tough. (6:30)
• Third, you have to review it and “feel” it everyday!

More Takeaways:

• Why the RAS (Reticular Activating System) finds exactly what you need when you’ve given yourself no other choice but to succeed. (8:48)
• To create ultimate improvement in your life, all you have to do is RAISE YOUR STANDARDS! (10:09) how and why…while you might not reach your goals, you’ll always reach your standards!
• Our standards are defined by how we identify and see ourselves. It determines our outlook, beliefs, actions and ultimate success. The way we see ourselves and identify who we are is how we approach life and how we act. (13:00)
• The elephant metaphor – how we are all bound by past beliefs. (13:50)

When was your “elephant” moment? Good and bad…when did you change an old belief and your life was never the same again? For me it was when I finally decided that I’d had enough of this sh*#, pardon my French of never making enough money or having the funds to make ends meet and slaving away as a personal trainer.

• A special message for us as health and fitness professionals and the clients we train: why we look like we do! How our outside is a reflection of exactly who we see our self as! If you see yourself as an athlete, you do whatever it takes to stay consistent with how you define yourself!  (16:00)

Working out has become a “must” for us, it has become our identity, and we don’t see ourselves any other way…the results we have gotten are from the rituals we have followed day in and day out.

• Money is the same way! (18:41)…you follow your standard for better or worse…if you feel you deserve $40 an hour, you’ll make exactly that! I decided I was worth $3,000 per month…then $4,000, then $5,000+! Then I still wasn’t happy, and knew I had to take it up to a whole new level because my standards, my “must” was much higher…I must become financially free…
• All the results in our life come from our rituals (21:58) It starts with your standard, and then your rituals follow it up…found out how.
• Success and failure are not giant events, they just don’t show up…instead they are a culmination of all the “little” things and the rituals that have defined you being done over and over that sometimes seem to lead to a “chance” event, or “luck” or  a “overnight success” but what it really was, was your hard work and determination and rituals being reproduced over and over to attain your standards!  Doing all the little things that lead you to that outcome…that’s where success comes from…(23:10)
• Great quote: “People are rewarded in public for what they’ve practiced for years in private.” (24:00)
• Where have we heard this before: (27:37) – “Who you spend time with is who you become”…your standards are lower because those you surround yourself with also have lower standards. You can make yourself look “good” and feel good if you find someone with a lower standard than you, but it’s an illusion, and never makes you feel truly fulfilled because you know you can do better.
• “It’s not what we get that makes us happy, it’s who we become, and what we’re able to give because we become more.” (30:35)

Action steps towards getting what you really want and improving an area of your life that you aren’t happy with:

1) Select an area of your life you would like to improve and describe what that area is like for you currently. Be Specific! Write down how it IS!

2) Write down the rituals that have shaped your current conditions in this area. Be honest!

3) Write down what you want. What’s your compelling vision. Be specific!

4) Write down the rituals that will get you there. What do you need to do differently each day to get what you want?

• Final quote: “Willpower doesn’t last, but rituals can last a lifetime!”
• Final, final quote: “There’s 2 kinds of pains in life: There’s the pain of discipline and there’s the pain of regret. Discipline weighs ounces, regret weighs tons.”

The Bottom Line:

As you can see from my takeaway list, this video, while short, is very long on content and powerful not just for finding out what really motivates us and makes us tick, but how to specifically address these issues head on and take our personal training and fitness businesses — and more importantly, our lives — to a whole new level.

I find myself reading these takeaways right now and being so inspired that I’m ready to run through a wall!

For that reason, I wanted to share this video message with you, and hope you get a lot out of it.

Here’s the video again:

http://tonyrobbinstraining.com/468/new-year-new-life-2/

February 22, 2010