FitJerk’s last comment about the recession hit a nerve, because I opened Kansas City’s original personal training center in May 1986 and have gone through three recessions, including the current one. Each time our country has gone through a recession, my business actually had its best years ever.

Our industry is somewhat counter cyclical. What I mean by that is…we can benefit from a slowing economy, if we’re positioned correctly.

One thing that happens when the economy slows down is that our clients don’t travel quite as much as they would normally. And, that’s where you can benefit.

Usually their ‘core’ activities don’t change…massage, hair appointments, and yes, personal training.

I won’t get too long winded, but just remember that opportunity is everywhere.