Personal Training Marketing and Fitness Marketing

By Chris Fernandez   |  Comments 2

Until recently the terms personal training marketing, or its related cousin, fitness marketing, were as foreign to me as actually making a decent living in my career personal training.

In fact, more than likely, the only thing separating us right now is all the knowledge and experience that’s locked up inside my head that has propelled me to financial freedom through proper personal training marketing.

I sure wish that I knew years ago, the valuable information that I am about to share with you right now on this website about fitness marketing.

It Started Innocently Enough For You, Right?

Like me, you probably chose a career in personal training because of the freedom and flexibility that it allows, because you’re good at it, and most of all, because you are passionate about helping others.

Out of all the personal trainers I know, myself included, it always starts the same.

The excitement, passion and seeming freedom that come from being your own boss, setting your own hours, and being able to teach others about health, fitness, nutrition and working out, which we live and breath and embody in our everyday lives, proves to be very alluring to us. But something happens on your way to fulfilling that passion and the dream of personal training.

You get stuck in a rut.

You aren’t making enough money to make ends meet, and even if you are, you find that you’re working so many long and hard hours on your feet, that the payoff, however lucrative, just doesn’t seem worth it. You want to spend more time with your family, significant other, on your hobbies that DON’T involve the gym (imagine that!), traveling or just plain relaxing!

But guess what?

You can’t!

You know that every day that you don’t work is a day you don’t get paid because unlike other professions, personal trainer jobs (Just-Over-Broke) as I call them, don’t pay us when we aren’t trading time for dollars.

When did life as a personal trainer become such a drag?

What happened to that unbridled optimism that you had when you started your career personal training?

Teaching You A New Way

That frustration is what’s going to change everything for you.

In fact I’m going to show you how — if you position yourself as an expert through proper personal training marketing — you can turn a part-time, or full time J-O-B as a personal trainer, into a lucrative career earning way over 6-figures a year.

Sounds too good to be true right?

I know exactly how you feel because I used to think the same way.

Before I became an expert at fitness marketing and started charging over $5,000 per month to my clients for personal training, I too had no idea that there actually was a whole world out there available to us as trainers where we would be fairly compensated for our time and efforts, and more to the point, HOW to market to those potential clients.

Let’s face it: you’re a damn good personal trainer right!?

You’re amazing at what you do, you possess a unique skill or talent that not many trainers do, you love personal training, and in turn you feel that you should be paid for that knowledge and passion at a much higher rate than you are now right?

Guess what?

I completely agree with you!

You should be paid much more than you are now.

That’s why I created this site.

Mentoring and Helping Personal Trainers Succeed

Just stick around with me for a few weeks and you’ll quickly get a taste for the vast resources of knowledge — my own and from other personal training marketing experts — to help you attain a level of financial freedom that might seem unreachable where you sit right now.

With the right fitness marketing plan and the proper mindset, you can explode your income and ratchet down your hours worked so that you can start to enjoy the fruits of your labor.

The beauty is that my systems and strategies will work for trainers of all types and specialties whether you run boot camps, are an independent contractor, own your own gym or studio or work for a club!

Why should I keep all my secrets to myself?

I learned long ago that there’s plenty to go around for all of us and when you help others ease their pain and help them attain success, you are rewarded far beyond any compensation you may have initially sought.

In fact, I am so passionate about sharing all that I know with you, that I wrote a FREE e-book about fitness marketing, that you can download to get you started and help you open up a whole new world of possibility catering to high-end clients that you are already skilled enough to train right now!

Not For Everyone I will warn you however, that this site and the material that I’ll be discussing about personal training marketing and fitness marketing aren’t for everyone. In fact, if I had to guess, I would say that this information is reserved for the top 10% of personal trainers out there that are serious about changing their financial picture right now, and are willing to step outside of expected paradigms to do so. In return for that commitment, I promise to give you every piece of information I can get my hands on as well as expose all of my secrets, but you have to be ready to implement these strategies and learn along the way. If you think you’re at that stage in your career personal training and ready to break out of your rut, then get started by downloading my FREE personal training marketing book and subscribing to my members only newsletter. I look forward to serving you, passing along huge amounts of information, and getting to know you along the way towards helping you become financially free doing what you already love. Sincerely, Chris Fernandez

November 22, 2009